The New Frontier
I used the Autumn/Winter trend from Wella called The New Frontier to create this look.
The New Frontier is about a new mix of people living in a new type of environment and in a new way. Created by global warming and the migration of people there is a New Frontier emerging.A new trade route opening up in the north providing a cross continental mix. A new tribe is evolving making this unchartered territory home. Taking inspiration from the earth and the raw beauty it gives us. Marbled colours like veins through stone and the rock face of the mountains to precious metals found deep inside the earth. Deep spice tones give flavour and richness to the colours used.
Strong untamed beauty of a new culture emerging using the textiles and materials from mother earth. A new culture is emerging and ruling the new world. This collection shows the beauty of strength and softness melted together to create a look never seen before.
The New Frontier…… will you survive in this new world?
Designer: Alena Kudera Johnson www.alenakuderajohnson.com
Photographer: Ant Clausen www.antclausen.com
Hair and Makeup Rachel Wigle Watermelon Studio